Dubai, UAE – In a significant move for the region’s food and beverage industry, Pure Ice Cream has announced a $21.8 million investment in a new factory at Dubai Industrial City.
This facility is set to become one of the UAE’s largest ice cream manufacturing hubs, scheduled for completion by 2026. The investment represents a major milestone for the company, known for popular brands like Kwality Ice Cream and Hershey’s Ice Cream, as it aims to boost its production capacity and global reach.
Located within the dedicated food and beverage zone at Dubai Industrial City, the new facility will occupy a land plot of 246,000 square feet, with a built-up area of 160,000 square feet.
Pure Ice Cream’s factory is expected to increase its production capacity by 300%, allowing the company to produce 30 million liters of ice cream annually. This ambitious expansion underscores Dubai’s ongoing industrial investment, particularly in the food production sector, as the city positions itself as a leader in food security and innovation.
“Dubai Industrial City’s strategic location and world-class infrastructure make it the perfect choice for our new facility. This will enable us to seize new business opportunities and efficiently manage larger production volumes,” said Vikram Seth, Managing Director of Pure Ice Cream.
This move aligns with the UAE’s broader industrial development goals, including the ‘Operation 300bn’ initiative, which seeks to bolster local manufacturing.
Saud Abu Alshawareb, Executive Vice President of TECOM Group, emphasized the importance of such investments in achieving a self-sustaining food and beverage sector, calling Pure Ice Cream’s new factory “a tangible manifestation of the UAE’s National Food Security Strategy 2051.”
Similar investments in the past, particularly in the F&B sector, have shown that expanding local production capabilities not only drives economic growth but also reduces dependency on imports, contributing to the UAE’s long-term sustainability goals.
