The Dubai Department of Economy and Tourism (DET) and Hilton have signed a strategic memorandum of understanding (MoU) aimed at boosting Dubai’s global tourism profile.
This agreement strengthens the ongoing collaboration between the two entities and aligns with the Dubai Economic Agenda (D33), positioning the city as a premier destination for both leisure and business. The partnership is set to enhance visitor experiences and promote Dubai as a top-tier global city, reinforcing the city’s appeal to international travelers.
Under the MoU, Hilton will continue to expand its footprint in Dubai while benefiting from DET’s tourism initiatives, including team member training programs offered through the Dubai College of Tourism.
These programs will focus on customer service excellence and cultural awareness, ensuring that visitors to Hilton’s Dubai properties receive world-class hospitality.
Hilton, a global leader in hospitality with 24 hotels across the city, will also leverage Dubai’s unique tourism offerings to integrate local experiences into its seasonal packages and loyalty programs like Hilton Honors, which boasts over 195 million members globally.
This strategic partnership is part of an ongoing effort by both DET and Hilton to drive Dubai’s tourism growth. In recent years, Dubai has consistently achieved record-breaking visitor numbers, with 11.93 million international overnight visitors from January to August 2024 alone, marking a 7.5% year-on-year increase.
Industry experts predict that such collaborations will further cement Dubai’s status as a global hub, especially with the introduction of new hotels and hospitality standards.
The partnership between Dubai DET and Hilton is expected to generate significant benefits for the local economy, with both parties committed to enhancing the quality of services in Dubai’s hospitality sector. By incorporating Dubai’s experiences into Hilton’s offerings and expanding its presence, the city is set to attract even more international tourists.
